T E C H P A C K T I P
IF YOUR garment IS THE FLAT PACK SOFA, YOUR tech pack IS THE IKEA INSTRUCTIONS
Just like instructions and blueprints, tech packs are the most crucial part of the production process and never an area you want to skimp on. Your fabric and design can be of the highest quality but if your tech pack is poor, your construction will be sub power and your garment inferior.
M E E T Y O U R T E C H P A C K S P E C I A L I S T
F O U N D E R & D E S I G N E R
Designer, tech pack specialist, mentor and hand holder, I’m the gal you’ve been searching for! No matter whether you’re a seasoned pro or a brand newbie to the fashion industry, I’ve got you. You see, I knew from a very young age that business and creativity was where I was supposed to be. I was the kid that carried a briefcase and wore power suits to parties and I didn’t care what anybody said, just like when they said I couldn't use a bridal photo as my headshot!
What I didn’t know, was that as an adult, I would figure out a traditional 9 to 5 in a company office, simply didn’t work for me. That’s how K. Alexandra was born. I needed my own business and work directly with strong, ambitious females, just like me. Now, I share all my industry knowledge with established and new womenswear brands, with all the expertise of an agency, holding your hand like a friend.
T H I N G S I L O V E
Animals. Friends. Family. Fashion. Paris. Topo Chico
T H I N G S I D O N ' T
Rudeness. Poor table manners. San Pellegrino
T H I N G S I D O F O R P L E A S U R E
Practice DDSL (Deaf Dog Sign Language.)
Audio Books. Write. Photograph. Design.
C A N ' T L I V E W I T H O U T
Sparkling water. My dog Cu Chulainn. Self care time.
We always design with your target market and your brand's ethos at the core. Every brand is different, they have their own USPs, their own customer, their own design style. And it's so important they are treated as such. By designing for your unique customer, it ensures your designs are as purposeful as they are dynamic and what your target market wants to wear.
"THE TECH PACK LOOKS wonderful.
KIRSTI IS A consummate professional."